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Negative margins can be a calculated risk in some cases, but they can also lead to significant losses if not managed carefully. Acceptable negative margins often support growth goals, like driving sales or increasing brand awareness. Unacceptable negative margins, however, generally arise from inventory issues, like deadstock or overstock, and

Monitoring profit margins on Amazon FBA is crucial for maintaining a sustainable business. This involves understanding the difference between topline metrics (like growth and revenue) and bottom-line metrics (like profitability and margin). By setting up a structured process to track margin-related data, you can identify high-margin products and address items

In today’s competitive Amazon marketplace, understanding and optimizing traffic sources is crucial for sellers aiming to boost product visibility and drive sales. Traffic can be categorized into internal (Amazon’s own channels) and external (outside sources like Google or influencer referrals). By mastering both, sellers can maximize customer views

Managing seasonality effectively is key for Amazon FBA sellers handling products with demand spikes during specific times of the year. Strategic planning and proactive supplier management can ensure that you’re not only stocked at the right time but also able to clear inventory effectively when the season ends. Here’

Amazon FBA storage fees can quickly accumulate, especially for items taking up significant space without moving quickly. Clearing out slow-moving stock strategically can help reduce fees, open up warehouse capacity, and support healthier inventory management. This guide will help you develop an effective clearance strategy, step-by-step, to manage your stock

Dead stock is a challenge for Amazon FBA sellers, especially for items with upcoming expiration dates. Without proper clearance strategies, these items can incur storage fees and drain resources. This guide walks you through effective methods to manage and sell dead stock quickly, especially as it approaches expiration, so you

Promotions on Amazon FBA can effectively increase your conversion rate (CVR) and attract more customers, but only if carefully planned and executed. This guide covers two main types of promotions—planned promotions for increasing CVR and attracting customers, and unplanned promotions for clearance sales. Key elements like demand forecasting, coordination

Managing Amazon FBA inventory effectively is crucial to avoid overstock and stockouts, which can lead to lost sales and increased storage fees. Inventory simulation provides a way to test your inbound and sales plans, ensuring your stock levels are optimized for demand. Here’s a guide to setting up a

Monitoring competitor prices is essential for Amazon FBA sellers who want to stay competitive and maximize conversions. This guide shows you how to use free tools like Google Sheets and AppSheet to effectively track competitor pricing and sales data. With these tools, you can keep tabs on market trends and

Monitoring supplier performance is critical to maintaining a reliable Amazon FBA business. By tracking key metrics such as fulfillment rate, on-time delivery, and product quality, you can build stronger supplier relationships, minimize disruptions, and ensure your inventory remains consistent. Here’s a guide to understanding the essential metrics for evaluating

Increasing Amazon FBA sales often requires first understanding the root causes of underperformance. From impression issues to unexpected competitor moves, many factors can contribute to sales fluctuations. This guide breaks down 14 essential factors for assessing and improving your Amazon FBA performance, offering solutions for both common and overlooked challenges.

Launching a product on Amazon FBA requires a thoughtful approach to inventory management. The key is finding a balance between having enough stock to meet demand while avoiding excessive storage costs or overstocking. This guide covers essential strategies—like realistic forecasting, pricing analysis, and post-launch monitoring—that can help new

Paid tools for Amazon FBA product research, like Jungle Scout and Helium10, offer helpful insights but rely on estimated data, as Amazon doesn’t release official metrics like search volume or sales figures. However, you can still conduct effective product research without spending a dime by leveraging free tools like